Biocon Chief Posts "Something For Shashi Tharoor's Amusement". His Reply

A rophalic sentence has each succeeding unit in a prosodic series larger or longer than the preceding one.

source https://www.ndtv.com/offbeat/shashi-tharoors-reply-to-kiran-mazumdar-shaw-on-rhopalic-sentence-wins-internet-2934862